Celebrating the Ingenious
We celebrate the remarkable ingenuity of those who ask "Why not?" and follow nature's laws to reimagine how we make things. This joyful recognition embraces achievements that embody the Five Goods.
The Five Goods
The examples above show how ingenious minds are bringing the Five Goods to life.
The Five Goods, developed by William McDonough, serve as the foundational framework for the United Nations Sustainable Development Goals (UN SDGs). This model bridges everyday choices with global transformation by focusing on Good Materials, Good Economy, Good Energy, Good Water, and Good Lives. By embracing these Five Goods, we celebrate and foster innovation that turns visionary sustainability concepts into practical, world-changing actions.
Good Materials
Materials that are safe for human and ecological health and are effectively cycled.
Good Economy
An economy that is circular and shared, benefiting
all stakeholders.
Good Energy
Renewable and clean energy sources that reduce dependency on fossil fuels.
Good Water
Water stewardship that respects clean and abundant water as a critical resource.
Good Lives
Respect for the dignity of all people and all species.
Hybrid Renewables and the Future of Energy That Loves All It Touches
Hybrid Renewables, a distributed clean energy company based in Minnesota, is answering this question in ways that delight both technologists and nature-lovers alike. Read More
"Celebrating the Ingenious" uses AI tools to complement William McDonough's extensive experience, knowledge and expertise in creating this content.
Ingenious in your inbox
Discover how the five goods shape creative breakthroughs in energy, architecture, design, and fashion, with updates delivered periodically to your inbox.
